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In The Beginning Fabrics
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Tucked away in the colourful world of quilting fabrics is “In The Beginning Fabrics”. The brand’s distinctiveness comes from the creative genius of Jason and Sharon Yenter, a dynamic mother-and-son duo whose artistic talents and family values shine through with all their creations.
This brand originally started as a retail store in 1977 by Sharon Yenter as a quilting store in America which grew in both popularity and size over the years. In 1996 they decided to add their own line of beautiful fabrics. They have become so popular that the store was closed so that Sharon and Jason could spend their time working on fabrics themselves and with the other artists who now work with them.
“In The Beginning Fabrics” offers not just fabrics, but because they have such a big background in working directly with customers, they also produce books, patterns and free handouts to make sure that everyone feels confident to make the most out of their fabric designs.
The quilt store background and family-led brand make it more than just a fabric. Every design is a nod to the stories waiting to be sewn, and a reminder for all who believe, that every cut, every stitch, and every pattern is a step towards something wonderful.
“In The Beginning Fabrics” has a really mixed catalogue of fabric collections, with everything from fancy florals to gentle nature scenes, to bright and bold sci-fi scenes. This is a company that really aims to find something for everyone and will keep on surprising you with its creativity and innovation.